Did you know 58% of consumers subscribe to emails to receive discounts and special offers? When someone joins your email list, they are opting-in to learn more about your business. Some of these people will be completely new to your business and want to learn more about what you have to offer. Others may be repeat customers who joined your list to make sure they’re staying up-to-date with everything you have going on. Don’t miss the opportunity to build these relationships the right way. For new customers, send emails with news, offers, and more general information. For long-time customers, you can focus on generating repeat sales and reward them with a special offer or promotion.