Did you know 91% of U.S. adults like to receive promotional emails from companies they do business with? People open email from people they know, and they delete or mark as spam email from people they don’t recognize. This is why it’s critical that you always ask for permission before adding a new contact to your email list. Permission-based email marketing is the best route to developing long-lasting customer relationships that drive repeat sales and valuable word-of-mouth for your business. Remember, someone has made the choice to join your contact list. They’ve given you their email address and most importantly, they’ve agreed to give you their attention.