How can NeighborhoodPRESENCE Help Your Business Today?
Would you give a customer the wrong address, phone number, website or email? Failure to manage your business’s local presence could result in missing major segments of your target consumers.
Search Engine Listing Claiming and Optimization: Google and Bing
We'll help you claim your Google My Business and Bing Places pages if you haven't already. We'll make sure that your NAP (name, address, phone), business photos, hours of operation, business category, website and other details are correct and match with all of your other listings. These two giants handle more than 70% of all search traffic, so we'll make sure that you're ready to rock!
The Data Aggregators
In the web world, there are four big players in business listing data: Infogroup, Acxiom, Localeze, and Factual. These aggregators collect and distribute data to tons of local search directories, so even one having the wrong information can be damaging to your business. We'll make sure they have and are distributing the correct information on your behalf.
Presence Enhancement Package
These are the big boys of the directory listing world. It includes places like Yelp, Local.com, Yellowpages, Pinterest and more. These are the authorities and you need to make sure they're on your side!
With consumers more regularly turning to the web to learn about your business before they shop, review sites like Superpages, Angie's List, Yelp and TripAdvisor are critical in your quest to be seen by those potential customers. We'll submit your information and make sure your listings are optimized for you.
Social Media Sites
Facebook, Twitter, LinkedIn and Google+ have become the web's online hangout sites and we'll make sure you're there! If you need profiles created, your profile optimized or just getting your message out, we'll make it happen for you. We can even help you with managing evergreen content to keep you profiles active and fresh.
Ongoing Citation Management
We'll make sure your listings stay correct day after day, month after month. You'll put your local presence on auto-pilot with us and we'll check your listings regularly to make sure they are still active, accurate and optimized. We grind the gears so you don't have to!
Consumers are increasingly using their mobile devices to search for a business and make a quick buying decision. In fact, 85 percent of consumers who use mobile devices follow up with a phone call, while 80 percent walk into a location with a specific action in mind.
Having your business’s online data—or NAP (name, address, phone number)—consistent across all media channels lends itself to a healthy local ecosystem, which in turn, improves the business’s local visibility.
How does Local Digital Presence Management help you?
- Making sure your business’s citations are in the most important directories, social networks and aggregators
- Reviewing, correcting and optimizing the data
- Providing real-time progress reports and updates
- Sending monthly reports on the business listings’ performance
of smartphone users turn to their devices to help them make a product decision
of consumers said they lose trust in a local business when it has inconsisent location data
of consumers lose trust in a brand if they get lost because of an incorrect address online
of local searches lead to a visit, call or sale for the business
How to Increase Online Local Visibility
Submissions to high domain authority/high traffic directories and data aggregators can provide the following for a local business:
- A strong foundation on which to build SEO/SEM
- Positive ranking signals to search engines
- Validation & legitimacy for the business listing
Some of the positive effects of local digital presence management include:
- An Increase in visibility across all search engines
- An increase in website traffic
- Quality backlinks to their website