How can NeighborhoodPRESENCE Help Your Business Today?

Would you give a customer the wrong address, phone number, website or email? Failure to manage your business’s local presence could result in missing major segments of your target consumers.

Search Engine Listing Claiming and Optimization: Google and Bing

We'll help you claim your Google My Business and Bing Places pages if you haven't already. We'll make sure that your NAP (name, address, phone), business photos, hours of operation, business category, website and other details are correct and match with all of your other listings. These two giants handle more than 70% of all search traffic, so we'll make sure that you're ready to rock!

The Data Aggregators

In the web world, there are four big players in business listing data:  Infogroup, Acxiom, Localeze, and Factual.  These aggregators collect and distribute data to tons of local search directories, so even one having the wrong information can be damaging to your business.  We'll make sure they have and are distributing the correct information on your behalf.

Presence Enhancement Package

These are the big boys of the directory listing world.  It includes places like Yelp, Local.com, Yellowpages, Pinterest and more.  These are the authorities and you need to make sure they're on your side!

Review Sites

With consumers more regularly turning to the web to learn about your business before they shop, review sites like Superpages, Angie's List, Yelp and TripAdvisor are critical in your quest to be seen by those potential customers.  We'll submit your information and make sure your listings are optimized for you.

Social Media Sites

Facebook, Twitter, LinkedIn and Google+ have become the web's online hangout sites and we'll make sure you're there!  If you need profiles created, your profile optimized or just getting your message out, we'll make it happen for you.  We can even help you with managing evergreen content to keep you profiles active and fresh.

Ongoing Citation Management

We'll make sure your listings stay correct day after day, month after month.  You'll put your local presence on auto-pilot with us and we'll check your listings regularly to make sure they are still active, accurate and optimized.  We grind the gears so you don't have to!

Consumers are increasingly using their mobile devices to search for a business and make a quick buying decision. In fact, 85 percent of consumers who use mobile devices follow up with a phone call, while 80 percent walk into a location with a specific action in mind.

Having your business’s online data—or NAP (name, address, phone number)—consistent across all media channels lends itself to a healthy local ecosystem, which in turn, improves the business’s local visibility.

How does Local Digital Presence Management help you?

  • Making sure your business’s citations are in the most important directories, social networks and aggregators
  • Reviewing, correcting and optimizing the data
  • Providing real-time progress reports and updates
  • Sending monthly reports on the business listings’ performance

%

of smartphone users turn to their devices to help them make a product decision

%

of consumers said they lose trust in a local business when it has inconsisent location data

%

of consumers lose trust in a brand if they get lost because of an incorrect address online

%

of local searches lead to a visit, call or sale for the business

How to Increase Online Local Visibility

Submissions to high domain authority/high traffic directories and data aggregators can provide the following for a local business:

  • A strong foundation on which to build SEO/SEM
  • Positive ranking signals to search engines
  • Validation & legitimacy for the business listing

Some of the positive effects of local digital presence management include:

  • An Increase in visibility across all search engines
  • An increase in website traffic
  • Quality backlinks to their website

The Benefits of Working With Us

Cost Benefit

Sometimes the decision comes down to strict numbers.  We are experts in this field and have perfected the most efficient processes.  Our team can manage 20 listings per hour compared to a business owner who can average 20 listings in seven hours.  What’s your time worth?  What would you do with an extra seven hours?

Login credentials provided for directory listings created

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In-tool ticketing for issue resolution and information updates

Direct access to customer support

Various ways to receive monthly reporting including automated emails, PDFs or your login

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Ongoing monitoring to ensure all citation data remains 100% accurate and correcting inconsistencies, if they arise.

The ability to update business information through our Edit Client Profile in an easy, ongoing manner

Frequently Asked Questions

I've heard directories aren't important for listings. Is this true?
Directories are the most effective way to correctly display your business’s information to the search engines.  Displaying your name, address and phone number, or NAP, in high-authority directories like Angie’s List, Yelp and Manta help search engines find your business and send positive local signals to your site.
Why do I need to pay for the work upfront?
The work performed by our team cannot simply be turned off after we begin the process.  We take great efforts to ensure the information we are submitting is accurate and complete.  After the initial submission process, credentials for the listings are available.
Do I own the listings?
We provide you with the credentials for the directory listings we create on your behalf, giving you ownership of your local digital presence management.
How does the claiming/verification process work?
Someone from our fulfillment team with contact you with what to expect.  You’ll get instructions about sites that send PIN cards for verification and what to do upon the cards arrival.
How long does it take to complete the submission process?
Your progress report will begin populating within 10 business days after the receipt of your order.  We are able to accomplish a large degree of completion in that early stage of submission.  However, some directories take longer due to verification requirements or processes on their end.  The overall process can take up to 45 days.
What is most important to get visibility to new locations quickly?
Submission to the Top 50 list and data aggregators sends your location out to a variety of high domain authority/high traffic directories, map/GPS sites and review sites.  You NAP information will be populated quickly and correctly.
What is a data aggregator and why should I submit to them?
Data aggregators have relationships with many directories, GPS/map services, niche and geo-specific groups and can help get your proper NAP information into the right environments.  Submitting your information via data aggregators gets your information out to a large volume and variety of directories/services that help increase your local visibility.  The information provided by data aggregators generally comes with a degree of authority, prompting other directories to overwrite any conflicting data.
Why should I use your service if I am already listed in a number of directories?
Although you may be in a number of directories already, search engine rankings can be affected positively by increasing your presence in directories with high domain authority, traffic and other factors we use to populate our Top 50, along with maintaining proper NAP consistency throughout these directories.
Former employees setup listings and have taken login credentials. What can I do about that?
A citation cleanup could be the ideal solution here.  Your NAP (name/address/phone) will go through a deep discovery to determine the depth of the issue.  From there, our fulfillment team will begin addressing each issue and reclaiming ownership for you.