Did you know 56% of small business integrate social media with their email marketing efforts? You’re likely already using a number of other channels to market your small business. Email marketing works best when it’s integrated with these other communication channels. Use sites like Facebook, Twitter, Pinterest, and LinkedIn to reach new customers and extend those relationships by encouraging them to join your email list. You can also use email to drive traffic to different social media platforms and generate engagement on these sites. It’s a great idea to add social media buttons in your emails so that people can connect with your social media pages. You can also promote your emails through your social networks to keep all of your audiences up to date with what’s new with your business via multiple channels.