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Did you know emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates? Once you’ve figured out what your email contacts are looking for in your email marketing, you need to present that content in an engaging way. Creating great content can be challenging, but it doesn’t have to become a full-time job. Great content starts with having a well thought-out content plan, a list of reliable sources, and a commitment to knowing your audience. When creating a plan, it’s helpful to look at the calendar and think about the different activities you have going on and the ways you can help your customers throughout the year. Your customers will be your best source for content ideas. Pay attention to what they are saying and the questions they are asking in-person and online and you’ll be on your way to success.