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Never Share Your Email List

Did you know 57% of small businesses are actively trying to grow their email lists? If you’re a business that respects the trust and privacy of your customers, you should never share your email list. Sharing your list could damage your reputation, hurt customer...

Treat Your Contacts Like People

Did you know 58% of consumers subscribe to emails to receive discounts and special offers? When someone joins your email list, they are opting-in to learn more about your business. Some of these people will be completely new to your business and want to learn more...

Only Send to People You Know

Did you know 91% of U.S. adults like to receive promotional emails from companies they do business with? People open email from people they know, and they delete or mark as spam email from people they don’t recognize. This is why it’s critical that you always ask for...

Engage Your Audience with the Content You Write

Did you know emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates? Once you’ve figured out what your email contacts are looking for in your email marketing, you need to present that content in an engaging way....

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