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Never Share Your Email List

Did you know 57% of small businesses are actively trying to grow their email lists? If you’re a business that respects the trust and privacy of your customers, you should never share your email list. Sharing your list could damage your...

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Go Beyond the Inbox

Did you know 56% of small business integrate social media with their email marketing efforts? You’re likely already using a number of other channels to market your small business. Email marketing works best when it’s integrated with these...

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5 Simple Tips for Mobile-Friendly Emails

5 Simple Tips for Mobile-Friendly Emails

Smartphone usage has sky-rocketed, and with it, so have the number of people that are reading email on a mobile device.  This means that you need to be creating emails that are mobile friendly. A mobile-friendly email is an email that displays optimally between a...

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The Reasons Readers Trash Your Emails

The Reasons Readers Trash Your Emails

Let’s start off with a heartbreakingly obvious fact: people make snap judgements about whether or not to read your emails based on a quick glance. That’s how everyone reads emails these days. We choose an email message, give it a two-second glance, then decide if it’s...

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